Vincent Edward "Bo" Jackson (born November
30, 1962) is a former baseball and American football player. He is one of the
few athletes to be named an All-Star in two major sports, and the only one to
do so in both baseball and football. He is widely considered one of the
greatest athletes of all time.
While at Auburn University, Jackson won the 1985
Heisman Trophy, annually awarded to the outstanding collegiate football player
in the United States.
In 1989 and 1990, Jackson's name became known beyond
just sports fans through the "Bo Knows" advertising campaign, a
series of advertisements by Nike, starring Jackson alongside Rock and Roll Hall
of Fame musician Bo Diddley, promoting a cross-training athletic shoe named for
Jackson.
After a 1991 hip injury on the field ended his
football career, Jackson focused on baseball, and expanded into other pursuits,
including the completion of his Bachelor of Science degree in Family and Child
Development at Auburn. In addition, Jackson appeared in small roles as an
actor, in TV shows such as The Fresh Prince of Bel-Air and Married... with
Children, and films such as The Chamber.
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