The
World Baseball Softball Confederation (WBSC) today unveiled its brand new
slogan – “Game Time!”. A launch event was at the Olympic Museum in Lausanne,
Switzerland.
WBSC
President Riccardo Fraccari also revealing the world governing body “already
has a vision for 2024, 2028 and beyond,” with respect to earning baseball and
softball a long-term place at the Olympic Games.
In
preparation for baseball and softball’s return to the Olympic Programme at Tokyo
2020, the WBSC launched its dynamic new brand to senior Olympic Family guests,
and revealed its ambitious new vision as an organisation: to build a
billion-strong baseball and softball community by 2024.
The
current estimated worldwide community of baseball/softball athletes and fans is
approximately 200 million.
President
Fraccari addressed an audience: “The WBSC is incredibly excited to return to
the Olympic Games at Tokyo 2020, where baseball-softball will feature for the
first time since 2008. We have created a new brand to help us demonstrate our
disciplines’ long-term value to the Olympic Games and the Olympic Movement.
Now, it’s Game Time!”
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